Consulting for corporate clients

Slapping a band-aid on every new problem can’t ensure consistent stakeholder choice. The only real solution is winning hearts and minds, turning customers into long-term fans of your company.

id10 japan is in the business of “Creating dynamic brands that deliver consistent stakeholder choice.” This simply can’t be done piecemeal. Far too many companies take the silo approach: they may set up a highly differentiated positioning, or painstakingly define their management principles, or examine their business through the latest theoretical lens — but when these different “gears” aren’t crafted to interlock seamlessly, vast amounts of money and time are wasted. A firm can create a new logo and develop great-looking design, but unless these are linked lockstep with the identity of the business, all that company will get is a reputation for having nice artwork. Even if profit soars in the short term, unless an enterprise increases customer loyalty and turns people into real fans of the company itself, there is little reason to expect that firm will be consistently chosen.

Your firm deserves strategies incorporating both scientific principles and creative inspiration.

The secret to “creating dynamic brands that deliver consistent stakeholder choice” is answering the fundamental question: “Why is one company consistently chosen, but not another?” id10 japan employs psychological, marketing, and social perspectives to design systems for building top-choice brands. With strategic precision, we leverage both scientific principles and creative inspiration, while constantly considering the positions of both the company and its stakeholders. The result? Eminently practical, highly profitable business models.

In the process of developing brand strategies and corporate marketing programs, id10 japan helps clients build assets like these:
・The character required to earn the consistent preference of customers, employees, and investors
・Highly profitable business models
・Orderly, streamlined, waste-free corporate organizations
・Effective strategies for generating the intangible values that define a
brand

id10 japan’s corporate marketing strategies for “creating dynamic brands that deliver consistent stakeholder choice” leverage our expertise in the following fields:
- Brand strategy engineering
- Brand marketing strategy and planning
- Identity building
- Corporate marketing tool development
- Brand management support
 

Everything starts with a choice. We invite you to choose id10 japan.

* For details on each service, see “Get to know id10 japan.”