A master craftsman at managing the intangible values that define brands, Katsunari Sawada is a corporate brand building consultant that shows companies how to keep winning the loyalty of all their important stakeholders. His passion is helping clients ensure that their customers, employees, and investors choose their brand over and over again. Tailoring world-class brand strategies to suit business scale and stage of market penetration, Sawada designs and guides implementation of corporate marketing strategies that deliver success even in tough economic times.

Born in 1972, in Osaka, Japan, Sawada went on to study in Tokyo, the Philippines, and the Netherlands. Entering the corporate world as a research specialist with the leading Japanese business firm, Fuji Keizai Inc., he conducted interviews with top executives in 32 countries.

In 2001, Sawada joined the Tokyo office of the global branding consultancy, Interbrand, as a brand strategy planner. There, he was
responsible for numerous epochal brand-building projects, developing positioning guidelines for brands like Toyota and Lexus, creating brand management tools for Nikon and other multinationals, and managing the rebranding of major firms like Japan’s construction major, Daiwa House. At Interbrand, he won a reputation for presenting branding proposals that won clients over by including both functional and emotional appeal. Later, joining Interbrand’s global knowledge management initiative, he managed the firm’s organizational knowledge of brand strategy for the Tokyo office.

In 2008, Sawada established id10 japan to create dynamic brands that deliver consistent stakeholder choice. Even in today’s struggling
economy, investors are eager to back projects launched by Sawada’s clients, confident in his visionary principles for building brands that have what it takes to keep people coming back again and again. He works around the world as a consultant and advisor to organizations faced with brand-building challenges. Recent clients include companies in the apparel and internet advertising industries, leading academic institutions, and major trading houses.

Sawada works with a growing network of professionals who apply branding intelligence to help corporate management succeed and to produce attractive new businesses. Assembling just the right team of global professionals for each brand strategy challenge, Sawada builds on the artisanship, discernment, and emotional intelligence of his Japanese heritage to develop new business models for the world.

Publications
Principles for Employees That Ensure Your Firm Continues to be Chosen
(Co-authored, Shuppan Bunka Sha)
#1 best-selling business book on Amazon.co.jp
#2 best-selling business book at Kinokuniya Books’ flagship store in
Shinjuku, Tokyo

The Real Reason Your Company Doesn’t Grow: Relying Only on
Marketing Effort
(Co-authored, Asuka Shuppansha)
#1 best-selling business book on Amazon.co.jp
Recommended by All Nippon Airways president Yoji Ohashi and exclusive
wedding dress designer Yumi Katsura

Blog
Working for Fun: Brand Intelligence Diary
http://www.katsunarisawada.jp/
Creating dynamic brands that deliver consistent stakeholder choice